{"id":1728,"date":"2024-12-19T13:59:02","date_gmt":"2024-12-19T11:59:02","guid":{"rendered":"https:\/\/emba.smtest.gr\/?post_type=business-event&p=1728"},"modified":"2025-01-25T12:27:41","modified_gmt":"2025-01-25T10:27:41","slug":"leveraging-cultural-heritage-in-business-ancient-wisdom-in-modern-global-markets","status":"publish","type":"business-event","link":"https:\/\/emba.smtest.gr\/en\/business-event\/leveraging-cultural-heritage-in-business-ancient-wisdom-in-modern-global-markets\/","title":{"rendered":"Leveraging Cultural Heritage in Business: Ancient Wisdom in Modern Global Markets"},"content":{"rendered":"\n

The Executive MBA event<\/strong>, titled “Revitalizing Heritage: Ancient Wisdom in Modern Markets,”<\/strong> took place with great success on Saturday, May 11, 2024<\/strong>.<\/p>\n\n\n\n

The event was held at the Alkis Argyriadis Amphitheater<\/strong> in the Main Building of the National and Kapodistrian University of Athens<\/strong>, located at Propylaea, 30 Panepistimiou Street<\/strong>.<\/p>\n\n\n\n

The General Secretary for Higher Education<\/strong>, Professor Odysseas-Ioannis Zoras<\/strong>, honored the event with his presence. The audience also included prominent figures from the academic and business communities, as well as students of the Executive MBA program<\/strong>.<\/p>\n\n\n\n

Key Highlights<\/h2>\n\n\n\n

The program featured two insightful keynote presentations:<\/h3>\n\n\n\n
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  1. Eugenia Manolidou<\/strong>, Director of the School of Ancient Greek Studies \u201cElliniki Agogi,\u201d delivered a presentation titled:
    “Ancient Greek: A Journey of Educational Reform.”<\/strong><\/li>\n\n\n\n
  2. Peter Economides<\/strong>, Brand Strategist, presented on the topic:
    “Branding in Rhetoric: Lessons from Aristotle.”<\/strong><\/li>\n<\/ol>\n\n\n\n

    The event was opened with welcoming remarks by:<\/p>\n\n\n\n