{"id":1732,"date":"2024-12-27T12:24:32","date_gmt":"2024-12-27T10:24:32","guid":{"rendered":"https:\/\/emba.smtest.gr\/?post_type=business-event&#038;p=1732"},"modified":"2024-12-27T12:26:45","modified_gmt":"2024-12-27T10:26:45","slug":"how-is-digital-transformation-changing-marketing-examples-from-the-industry","status":"publish","type":"business-event","link":"https:\/\/emba.smtest.gr\/en\/business-event\/how-is-digital-transformation-changing-marketing-examples-from-the-industry\/","title":{"rendered":"How is digital transformation changing Marketing? Examples from the industry"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The&nbsp;<strong>Executive MBA<\/strong>&nbsp;of the&nbsp;<strong>National and Kapodistrian University of Athens (NKUA)<\/strong>, as part of its&nbsp;<strong>Business Events<\/strong>&nbsp;series, is organizing an event titled:&nbsp;<strong>\u201cHow Is Digital Transformation Changing Marketing? Examples from the Industry.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event will be held&nbsp;<strong>online<\/strong>&nbsp;on&nbsp;<strong>Wednesday, May 15, 2024, at 6:30 PM<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital transformation is an internal process that has intensified in recent years across most companies. It has become a necessary solution for adapting to the rapidly changing technological landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The swift adaptation and agility of companies, through the strategic application of new technologies and tools like&nbsp;<strong>business analytics<\/strong>&nbsp;and&nbsp;<strong>artificial intelligence (AI)<\/strong>, can establish a significant competitive edge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital transformation reshapes processes, roles, responsibilities, and tasks within organizational teams while influencing collaboration with external stakeholders, suppliers, and ultimately, customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the realm of&nbsp;<strong>Marketing<\/strong>, digital transformation primarily involves adopting digital tools and media to enable brands to better target, communicate, and assess the outcomes of their product communications more comprehensively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This transformation is achieved by gradually shifting resources and focus from traditional marketing approaches to what is now known as&nbsp;<strong>digital marketing<\/strong>. It fortifies organizations against rapidly evolving digital challenges and facilitates more effective communication with existing and potential customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the event, the speakers will use real-world examples to highlight the critical role of digital transformation in Marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more information\u00a0<a href=\"\/wp-content\/uploads\/2024\/12\/Executive-MBA-How-is-digital-transformation-changing-Marketing-15.05.2024_3.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">View the participants\u00a0<a href=\"\/wp-content\/uploads\/2024\/12\/How-is-digital-transformation-changing-Marketing-Examples-from-the-industry.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"featured_media":1345,"template":"","meta":{"_acf_changed":true},"class_list":["post-1732","business-event","type-business-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/emba.smtest.gr\/en\/wp-json\/wp\/v2\/business-event\/1732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emba.smtest.gr\/en\/wp-json\/wp\/v2\/business-event"}],"about":[{"href":"https:\/\/emba.smtest.gr\/en\/wp-json\/wp\/v2\/types\/business-event"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emba.smtest.gr\/en\/wp-json\/wp\/v2\/media\/1345"}],"wp:attachment":[{"href":"https:\/\/emba.smtest.gr\/en\/wp-json\/wp\/v2\/media?parent=1732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}